One of the top dance music professionals on the planet, Lawrence Lui has worked as sr. director of marketing at Astralwerks / Capitol / Island / Virgin Records, leading campaigns for Swedish House Mafia (sold out arena tour), Above & Beyond (#3 US album), deadmau5 (#8 US album), Moby (triple platinum album), Porter Robinson, The Chemical Brothers, Eric Prydz, Amon Tobin, Claptone, The Prodigy, Pet Shop Boys, Alison Wonderland, Mat Zo, Hot Chip, Basement Jaxx, Underworld, BT, Sam Feldt, The Winter Music Conference and many more.

Lui currently runs Bampire Music, the world's premiere marketing/PR agency for dance/electronic music, and started in the music business as a radio promoter and as music director at WNYU-New York.

He is also an accomplished recording artist in the experimental electronic genre, with 5 million streams on Spotify, and acclaim in Indie Shuffle, EDM Tunes, Nexus Radio and many more.

He has also worked as a freelance journalist for Billboard Magazine and has been a guest speaker at Amsterdam Dance Event, Winter Music Conference, CMJ, Waves Vienna, BIME Bogota and the NFT Music Conference. Long active in New York’s vibrant dance music scene, Lui has also been a devoted advocate for Asian American causes within the music community and beyond.

Grammy Recording Academy NY Chapter Governor, Producers & Engineers Wing
EDM.com Best of 2020 Industry Leaders List
Gavin Radio Promoter Of The Year 1998
Journalist: Billboard Magazine, EDM Tunes, Big Shot Magazine
Speaker: Amsterdam Dance Event, Winter Music Conference, CMJ, Waves Vienna, BIME Bogota, NFT Music Conference
Soho House Committee Member
MA Cinema Studies NYU