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Arielle Aslanyan

Director, Publicity

The Syndicate Entertainment Marketing and PR Agency


Arielle began her career in artist management at Azoff Music in 2003, where she worked with Velvet Revolver and Stone Temple Pilots. She then mastered the world of brand partnerships working on campaigns for Slash, Linkin Park, Avenged Sevenfold and played an instrumental role in the launch of Direct TV’s Guitar Center Sessions and Lollapalooza International. After making the move from LA to New York to join the Sony Music family, Arielle worked on album campaigns for Travis Scott, Ciara, Cher Lloyd, and Future as well as publicity and partnership directives for The Lone Bellow, Lord Huron, Courtney Barnett, Lucius, and Ingrid Michaelson when she was at Sony Music RED Distribution.

Arielle has most recently worked with In Flames, Hellyeah, rock legends Mötley Crüe and Black Label Society, and indie artists that include Bones UK, Vita and the Woolf, Skofee, Marem Ladson, Odette and more. She also has experience working with HeadCount Org and leading PR efforts for Road Recovery Non-Profit, Women in Music Organization and Joe’s Pub Non-Profit.

In addition to publicity, Arielle has executed meaningful brand initiatives with Squarespace, Spotify, and The Golden Globes plus worked on experiential activations at Sundance and Art Basel. Over her career, Arielle has proven to be an expert in publicity, brand partnerships, and leading creative endeavors for all her clients.

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